A tapas dinner, a visit to the Dehesa, or a chorizo tasting are some of the activities that will take place at #ChorizoInsight, the new initiative organized by the Spanish Chorizo Consortium, which invites several international influencers to get a firsthand experience of the Spanish Chorizo seal.
On 20, 21 and 22 March, we were at the International Food & Drink Event (IFE) in London, one of the most important trade fairs in the agri-food sector in the United Kingdom. An event where the Consorcio had the opportunity to present its brand to the professional public and to continue consolidating its brand in international markets such as the English market, a market that is extremely demanding in terms of quality and food safety and which is the main market for the Consorcio del Chorizo Español.
The companies of the Consorcio del Chorizo Español are working to strengthen relations with British consumers with different promotional activities while sales are showing strong long-term growth, as reported by Perishablenews.
From 15 to 19 october, SIAL, the world’s largest professional meeting of the food sector, will be held in Paris. The Spanish Chorizo Consortium will be present and will have a stand shared with the Consorcio Serrano ham.
